Buch, Englisch, 640 Seiten, Format (B × H): 188 mm x 234 mm, Gewicht: 1043 g
Buch, Englisch, 640 Seiten, Format (B × H): 188 mm x 234 mm, Gewicht: 1043 g
ISBN: 978-1-119-64839-0
Verlag: Wiley
Tried-and-true advice, tools, and strategies to start and succeed in a small business
With more Canadians yearning to start a small business—along with benefitting tax rate incentives and interesting new business opportunities—there's never been a greater need for a detailed, comprehensive guide to operating a small business.
Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business.
- Define your target market
- Create the perfect business plan
- Get to the bottom of financials
- Build a strong online presence and social media following
From soup to nuts, this book is your recipe for small business success.
Autoren/Hrsg.
Weitere Infos & Material
Introduction 1
Book 1: The Beginning of Your Business and Beyond 5
Chapter 1: Small Business Essentials 7
Chapter 2: Getting Started 31
Chapter 3: Operating Your Business 61
Chapter 4: Looking to the Future of Your Business 81
Book 2: Intellectual Property 109
Chapter 1: Doing a Patent Search 111
Chapter 2: Preparing and Filing a Patent Application 119
Chapter 3: Making Your Copyright Official 137
Chapter 4: Naming, Establishing, and Registering Your Trademark 151
Book 3: Business Planning 165
Chapter 1: Knowing Where You Want to Go 167
Chapter 2: Describing Your Marketplace 191
Chapter 3: Weighing Your Business’s Prospects 233
Book 4: Bookkeeping and Accounting 261
Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 263
Chapter 2: Financial Statements and Accounting Standards 291
Chapter 3: Computer Options for Your Bookkeeping 311
Chapter 4: Reporting Results 321
Book 5: Human Resources 349
Chapter 1: Recruiting the Right People 351
Chapter 2: Retention: Critical in Any Business Environment 391
Chapter 3: Monitoring Ongoing Performance 419
Book 6: Building Your Marketing Strategy 439
Chapter 1: Researching Your Customers, Competitors, and Industry 441
Chapter 2: Creating a Winning Marketing Plan 465
Chapter 3: Digital Tools and Tactics That Work 495
Chapter 4: Using Print in a Digital World 525
Chapter 5: Building a Website That Engages and Sells 547
Index 571
