The Professionals' Guide to Publishing

A Practical Introduction to Working in the Publishing Industry
1. Auflage 2011
ISBN: 978-0-7494-5541-5
Verlag: Kogan Page

Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 491 g

The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.

Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.

Autoren/Hrsg.

Davies, Gill

Balkwill, Richard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

Chapter - 01: Publishing - art or science?; Chapter - 02: Publishing as a business; Chapter - 03: The work of the commissioning editor; Chapter - 04: Marketing; Chapter - 05: Sales, distribution and the supply chain; Chapter - 06: Publishing services and production; Chapter - 07: Why publishers need to know about the law; Chapter - 08: Understanding how rights and permissions work; Chapter - 09: Careers in publishing

Über Autor(innen)

Balkwill, Richard
Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.

Davies, Gill
Gill Davies worked in publishing for 26 years, and was one of the UK's leading academic publishers. She has worked all over the world and was a member of the governing council of the Publishers' Association. Now retired, she was also Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing.

Gill Davies worked in publishing for 26 years, and was one of the UK's leading academic publishers. She has worked all over the world and was a member of the governing council of the Publishers' Association. Now retired, she was also Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing.

Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.