Successful Business Models

Erscheinungsjahr 2003
ISBN: 978-1-891984-45-7
Verlag: Open University Press

Buch, Englisch, Format (B × H): 198 mm x 249 mm, Gewicht: 548 g

Don't just plan--Zero in on a winning business model!What does Starbucks have that its sister start-ups didn't? Why did it go stratospheric while other food businesses got bogged down at the end of the runway? In this book, author, Don Debelak reveals Starbucks secret - a great business model. Starbucks targets customers who have plenty of money, the concept is easy to sell to those customers, and the business model keeps those customers coming back. In Successful Business Models, Debelak shows how you, too, can create a winning business concept, develop a business plan around it, and turn into a successful business venture.Whether you're starting a new business or looking for ways to revitalize an existing operation, this book tells you: - How to use the GEL factor (Great customers, Easy sales, Long life) analysis to evaluate and improve your business concept - How to write a business plan that really works, with simple plans for most types of businesses Successful Business Models provides plenty of real-life examples and planning tools to guide you- along with a whole new way to look at business and turn it into a moneymaking winner!

Autoren/Hrsg.

Debelak, Don

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Über Autor(innen)

Debelak, Don
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide