Digital Writing

A Guide to Writing for Social Media and the Web
Erscheinungsjahr 2022
ISBN: 978-1-55481-567-8
Verlag: Broadview Press

Buch, Englisch, 150 Seiten, Paperback, Format (B × H): 140 mm x 216 mm

This guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

- Chapter 1: Introduction to Digital Writing
- Chapter 2: Writing for Social Media
- Chapter 3: Writing for the Web
- Chapter 4: Digital-Visual Design
- Chapter 5: Digital Writing Jobs
- Appendix