The Corporate Media Toolkit

Advanced Techniques for Producers, Writers and Directors
1. Auflage 2017
ISBN: 978-0-415-78779-6
Verlag: Routledge

Buch, Englisch, 136 Seiten, Format (B × H): 129 mm x 198 mm, Gewicht: 155 g

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

Zielgruppe

Postgraduate, Professional, Professional Practice & Development, and Undergraduate

Autoren/Hrsg.

Dizazzo, Ray

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmproduktion, Filmtechnik
• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst

Inhaltsverzeichnis

Introduction:

1. A Cut Above

2. Sensibilities

3. Project Inception: The Needs Analysis

4. The Script

5. Preproduction

6. Talent

7. Directing Actors on Location or in the Studio

8. Production

9. Postproduction

10. Approvals and Client Meetings

11. Signing Off. for Now

Appendix 1 Shoot Breakdown in 4 Steps

Appendix 2 Elements Breakdown

Über Autor(innen)

Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.