Managing Markets and Customers

Revised Edition
1. Auflage 2009
ISBN: 978-0-08-055739-7
Verlag: Routledge

Buch, Englisch, 132 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 369 g

Reihe: Management Extra

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Elearn

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

introduction A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer Challenge; Chapter 5 Competitive advantage;

Über Autor(innen)

By Elearn, Elearn training company