Erickson / Lorentzen Raising the Bar

Integrity and Passion in Life and Business: The Story of Clif Bar Inc.
1. Auflage 2004
ISBN: 978-0-7879-7630-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

In April of 2000, Gary Erickson turned down a $120 million offer tobuy his thriving company. Today, instead of taking it easy for therest of his life and enjoying a luxurious retirement, he's workingharder than ever. Why would any sane person pass up the financialopportunity of a lifetime?
Raising the Bar tells the amazing story of Clif Bar'sGary Erickson and shows that some things are more important thanmoney. Gary Erickson and coauthor Lois Lorentzen tell the unusualand inspiring story about following your passion, the freedom tocreate, sustaining a business over the long haul, and livingresponsibly in your community and on the earth. Raising theBar chronicles Clif Bar's ascent from a homemade energy bar toa $100 million phenomenon with an estimated 35 million consumers,and a company hailed by Inc. magazine as one of thefastest-growing private companies in the U.S. four years in a row.The book is filled with compelling personal stories from Erickson'slife-trekking in the Himalayan mountains, riding his bicycle overroadless European mountain passes, climbing in the Sierra Nevadarange--as inspiration for his philosophy of business. Throughoutthe book, Erickson--a competitive cyclist, jazz musician, worldtraveler, mountain climber, wilderness guide, andentrepreneur--convinces us that sustaining one's employees,community, and environment is good business.
If you are a manager, executive, business owner, or boardmember, Raising the Bar is your personal guide to corporateintegrity. If you are a sports enthusiast, environmentalist,adventure lover, intrigued by a unique corporate culture, or justinterested in a good story, Raising the Bar is for you.

Autoren/Hrsg.

Erickson, Gary

Lorentzen, Lois

Inhaltsverzeichnis

P rologue.
1 Send Them Home
(Or, Why Walk Away From $60 Million?)
2 The Epiphany Ride
(The Early Years of Clif Bar).
3 A Drifting Boat
(Getting Clif Back on Course).
4 White Road / Red Road
(A Philosophy for Life and Business).
5 Tales From the Road
(Nine Lessons and a Love Story).
6 Solo Climbing
(Maintaining Control for the Long Haul).
7 Sustaining Our Living Company
(Five Aspirations Business Model).
8 Moments of Magic
(The Jazz of Business).
Epilogue.
Appendix.
Resources.
Acknowledgments.
Index.
About the Authors.

Über Autor(innen)

Gary Erickson is the founder and owner of Clif Bar Inc., acompany that made the Inc. 500--Inc. magazine'slist of the fastestgrowing privately held companies four yearsrunning. Clif Bar Inc. remains one of the nation'sfastest-growing private companies. He has been featured inPeople magazine, Inc. magazine, Health, FortuneSmall Business, the San Francisco Chronicle, Reader'sDigest, and in numerous other publications. Erickson is afrequent speaker in a wide variety of venues and has won numerousawards. He brings his background as a competitive cyclist, jazzmusician, world traveler, gourmet cook, mountain climber,wilderness guide, and father to Raising the Bar. GaryErickson lives in northern California with his wife, children,horses, dogs, and bikes.
Lois Ann Lorentzen is professor of social ethics at theUniversity of San Francisco. She serves on the board of the Leo T.McCarthy Center for Public Service and the Common Good, the Centerfor Latino Studies in the Americas, and the Religion andImmigration Project. She has seven books to her credit, contributesfrequently to magazines and journals, and has won numerous academicawards.
Erickson and Lorentzen first met while working for Sierra Treks, awilderness organization. Over the course of their twenty-fiveyearfriendship they have climbed mountains together, bicycled, skied,winter-camped, and talked about the dreams and values that defineClif Bar Inc. and Raising the Bar.