Erwin Communicating The New

Methods to Shape and Accelerate Innovation
1. Auflage 2013
ISBN: 978-1-118-41761-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

"Communicating radical innovation is very different fromdiscussing marginal change. Erwin's book provides a seriousanalysis of why, in this era of VUCA--Volatility, Uncertainty,Complexity and Ambiguity--we need to change our individual andorganizational modes of communication. Erwin then provides a seriesof concrete, practical communication methodologies that we so need.Communicating the New is a book that needs to be offered inall of our best business-school classes."
--Bruce Nussbaum, author of Creative Intelligence,former assistant managing editor for BusinessWeek, andProfessor of Innovation & Design at Parsons The New School ofDesign
"One of the main problems with executing innovation inorganizations is also one of the least obvious. CommunicatingThe New reminds us about an often neglected but crucial part inthe innovation process. Applying the principles contained in thisbook will increase your chances for innovation success, both insideyour company--overcoming organizational barriers, as well asoutside--convincing your customers. This is an essential readfor those who not only preach for improving the current state ofthings, but more important to those responsible for executingit."
--Luis Arnal, Managing Partner, INSITUM
"I was hooked instantly. The names of people that I should givethis book to keep building with each new chapter. Communicatingthe New is thorough as well as thoughtful in providing animpressive compendium of models, framework, methods, and tools fornavigating the 21st-century challenges of creating The New.Finally, a useful resource to navigate the complexity of creatingThe New."
--Clement Mok, Designer, Entrepreneur, and Instigator
"Anyone who has experienced the challenge of co-creating The Newand engaging enterprise audiences will find useful ways to produceinsight, influence, and impact."
--Paul Siebert, Director of Research + Strategy,Steelcase

Autoren/Hrsg.

Erwin, Kim

Inhaltsverzeichnis

Introduction: The Mission and the Mess 1
Challenges of communicating The New 3
What's in our way? Three communication myths 4
Reconceiving the role of communication 7
Five ways communication methods accelerate innovation 11
1 Finding the Conceptual Center 16
Models and frameworks: Thinking with our eyes 19
How to make models work 28
Build-to-think prototypes: Thinking with our hands 42
Lists and open-ended writing: Thinking with words 50
The Takeaway: Five big ideas when seeking the conceptual center62
2 Framing the Work 64
Metaphors 69
Mantras and catchphrases 84
Contrast 92
Stories 98
Artifacts and images 108
How (and why) to use multiple frames to greater effect 112
The Takeaway: Five big ideas when framing the work 114
3 Targeting Your Constituents 118
The communication plan 126
Mental model and orthodoxy analysis 129
Quad A diagnostic 135
The "Organization as Culture" framework 137
Segmenting and targeting constituents 141
The Takeaway: Four big ideas when targeting constituents 144
4 Introduce New Thinking 146
Exploratory experiences 155
Immersion experiences 160
Interaction experiences 165
Application experiences 172
Extension experiences 176
The Takeaway: Five big ideas when introducing new thinking180
5 Expand the Conversation 184
Communication systems: Give them something rich and relevant188
Performative presentations: Give them something to talk about198
Demonstration artifacts: Give them something to show and share208
The Takeaway: Five big ideas when expanding the conversation228
Conclusion 230
Five big shifts in thinking (and doing) 231
Advancing the methods base 234
Under the hood: Theories, writers and references 236
Index 253

Über Autor(innen)

KIM ERWIN is an Assistant Professor at the IIT Instituteof Design. She comes to academia after fifteen years in the designplanning field. In her professional practice, Kim specializes inthe information-intensive areas of the planning process, focusingon the communication of user research and strategy for innovation,and has done so for such companies as Motorola, Texas Instruments,Alamo Rent A Car, and other innovation-curious firms.