Evolution Sustainability Marketing

Erscheinungsjahr 2018
ISBN: 978-1-77361-489-2
Verlag: Society Publishing

Buch, Englisch, 262 Seiten, Hardback, Format (B × H): 157 mm x 231 mm, Gewicht: 939 g

Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.

Autoren/Hrsg.

Gonzalez, Elisa Gomez

Fachgebiete

• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Elisa Gomez was born and raised in Canary Islands; her personal mission is to incorporate Corporate Social Responsibility and Sustainability in all businesses. She strongly believes in the positive impact and added value it brings to the business itself and to all.