The Skill of Transformation
Buch, Englisch, 379 Seiten, Format (B × H): 165 mm x 226 mm, Gewicht: 788 g
ISBN: 978-3-11-073695-3
Verlag: De Gruyter
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.