Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors’ commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new “dot.comment” boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.
Ferrell / Hirt
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Weitere Infos & Material
Chapter 1 – The Dynamics of Business and EconomicsPart 1 – Business in a Changing WorldChapter 2 – Business Ethics and Social ResponsibilityAppendix A: The Legal and Regulatory EnvironmentChapter 3 – Business in a Borderless World Chapter 4 – Managing Information Technology & E-businessPart 2 – Starting and Growing a BusinessChapter 5 – Options for Organizing BusinessChapter 6 – Small Business, Entrepreneurship, and FranchisingPart 3 – Managing for Quality and CompetitivenessChapter 7 – Managerial Decision MakingChapter 8 – Organization, Teamwork, and CommunicationChapter 9 – Production and Operations Management Part 4 – Creating the Human Resource AdvantageChapter 10 – Motivating the Work Force Chapter 11 – Managing Human ResourcesPart 5 – Marketing: Developing RelationshipsChapter 12 – Customer-Driven MarketingChapter 13 – Dimensions of Marketing StrategyPart 6 – Financing the EnterpriseChapter 14 – Accounting and Financial StatementsChapter 15 – Money and the Financial SystemChapter 16 – Financial Management and Securities MarketsAppendix B: Personal Financial PlanningAppendix C: The Business PlanAppendix D: Personal Career Plan
