E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

Special
ISBN: 978-0-8144-1462-0
Verlag: HARPERCOLLINS LEADERSHIP

Buch, Englisch, 320 Seiten, Format (B × H): 164 mm x 235 mm, Gewicht: 621 g

Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. Featuring inspiring and instructive success stories, as well as easy-to-implement, step-bystep methods.Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

Autoren/Hrsg.

Fox, Scott

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

CONTENTS Introduction: Marketing Your Way to e-Riches. 1 PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED 1 My 9 Commandments for e-Riches Marketing Success. 15 2 Quick Start Guide to Getting Your Business Online. 33 PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY 3 Today’s Best E-Mail Publishing Strategies.39 4 RSS Feeds: The Revolution Is Being Syndicated. 63 5 Feed-Based E-Mail Services Cut Your Production Time in Half.67 6 Winning E-Mail List Building Strategies. 78 7 Automatically Make More Money with E-Mail Autoresponders. 85 PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES 8 Online Viral Marketing: Social Media Offers Word of Mouth on Steroids. 93 9 Social Network Marketing Using Facebook, MySpace, and LinkedIn.99 10 Build Your Own Social Network Customer Community. 146 11 The Viral Marketing Power of Social Bookmarking and Social News Sites. 153 PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS 12 Welcome to the Blogosphere. 167 13 Microblogging with Twitter.192 PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS 14 The Truth About Public Relations.201 15 The Public Relations Opportunity Matrix (PROM) System.209 16 Attracting Customers (and Search Engines) with Online Article Syndication. 232 17 How “Freemiums” Giveaway Promotions Make Money Online. 238 PART 6 PROFITING FROM ONLINE BROADCASTING 18 Customers Love Online Video.247 19 The New Marketing Power of Free Teleseminars and Webinars.261 20 Online Radio and Podcasts: Guest Interviews or Host Your Own.266 PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES 21 Increase Your Sales with Search Engine Keyword Advertising.273 22 Affiliate Program Advertising: Meet Your New Worldwide Salesforce.288 PART 8 YOUR WINNING ONLINE MARKETING STRATEGY 23 Measuring Your Online Sales Success.297 24 Differentiation Strategies in a Competitive Online Marketplace. 299 Conclusion: Let’s Make It Happen.305 Appendix: Recommended Resources and Web Sites.310 Notes.313 Index. 315 Acknowledgments. 323

Über Autor(innen)

Scott Fox is the top e-business consultant in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World.