Buch, Englisch, 442 Seiten, Format (B × H): 187 mm x 235 mm
Reihe: The Morgan Kaufmann Series in Data Management Systems
Managing Change, Content, Customer Relationships, and Site Measurement
Buch, Englisch, 442 Seiten, Format (B × H): 187 mm x 235 mm
Reihe: The Morgan Kaufmann Series in Data Management Systems
ISBN: 978-1-55860-830-6
Verlag: Morgan Kaufmann Publishers
Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:
*How can I better manage changes and updates to the Web site?
*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?
*What is content management and how do I go about it?
*How do I go about personalization or community building?
*What is Customer Relationship Management (CRM) and how do I actually do it online?
*How do I measure and report on how well the site is doing?
*How do I avoid information overload?
*How do I maximize the value the site creates?
The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.
*Case studies show candidly how the issues discussed translate into reality.
*Describes content management & Customer Relationship Management (CRM) how to go about implementing them.
*Teaches how to measure & report on how well the site is doing, how to avoid information overload, & how to maximize the value the site creates.
Zielgruppe
People involved with all aspects of managing projects to do with Web site maintenance and evolution.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface. Part I Change Management: Reviewing and Reporting Progress; Procedures for Managing Site Updates; Summary. Part II Content Management: Introducing Content Management; Content Management in Action: A Practical Example; Key Concepts and Building Blocks; Content Management Systems (CMS); Tackling a Content Management Project; Summary. Part III Customer Relationship Management: A CRM Primer; Understanding Your Users; Personalization; Community; Customer Service; Summary. Part IV Site Measurement: The Promises and Challenges of Web Site Measurement; The Evolution of E-intelligence; Measurement Approaches and Techniques; Reporting and Analysis; How to Improve a Web Site; Tackling a Web Site Measurement Project; Summary. Resources.