Writing for Visual Media

4. New Auflage 2014
ISBN: 978-0-415-81585-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 472 Seiten, Format (B × H): 217 mm x 279 mm, Gewicht: 1172 g

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script.
The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

Purchase of this book includes access to the companion website,which provides:

Sample scripts and video clips of those produced scripts
An interactive glossary of camera shots, movements, and transitions
Storyboards, scripts, screenplays, and links to industry resource
Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.
Visit the site at www.routledgetextbooks.com/textbooks/9780415815857

Autoren/Hrsg.

Friedmann, Anthony

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Fernsehdrehbücher
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmdrehbücher

Inhaltsverzeichnis

Introduction
Chapter 1: Describing One Medium Through Another
Chapter 2: A Seven-Step Method for Developing a Creative Concept
Chapter 3: Describing Sight and Sound
Chapter 4: The Stages of Script Development
Chapter 5: Ads and PSAs: Copywriting for Visual Media
Chapter 6: Corporate Communications: Selling, Telling, Training, and Promoting
Chapter 7: Documentary and Nonfiction Narrative
Chapter 8: Visual Storytelling: Dramatic Structure and Form
Chapter 9: Writing Techniques for Long-Form Scripts
Chapter 10: Television Series, Sitcoms, and Soaps
Chapter 11: Writing and Interactive Design
Chapter 12: Writing for Interactive Communications
Chapter 13: Writing for Video Games
Chapter 14: Writing for Mobile Media Platforms
Chapter 15: You Can Get Paid to Do This

Über Autor(innen)

Anthony Friedmann has an M.A. in English from Harvard University and a B.A. and Ph.D. in English and Comparative Literature from Columbia University, and was trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing, and directing film, multi-image, and video, he has taught video production, interactive multimedia, and scriptwriting at various colleges and universities. He continues to do technical writing, write for corporate clients, newsletters, and develop independent projects for film and publishing. His work ranges from feature films to corporate video for English, American, and French clients. Bartleby, which he wrote and directed, won Special Jury Prize at the San Sebastián Film Festival in 1971. He is a member of the British Academy of Film and Television Arts, the Writers’ Guild of Great Britain, and the Broadcast Education Association.