Buch, Englisch, 270 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 635 g
Reihe: 100 Cases
Funding Media for Social Change
Buch, Englisch, 270 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 635 g
Reihe: 100 Cases
ISBN: 978-1-138-18463-3
Verlag: Taylor & Francis Ltd
Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism.
Here you will find:
• Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc.
• Six key story ingredients for creating compelling content.
• Six possible money sources for financing your work.
• Six impact outcome goals to further your reach.
• Seven practical worksheets for your own projects.
• A companion website located at www.storymoneyimpact.com containing up-to-date information for those seeking the tools and inspiration to use media for social change.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
TABLE OF CONTENTS
Introduction
i. Preface: My Spark - How to better ignite social change?
ii. Book Structure
iii. Learning Outcomes
iv. Story Money Impact Website
Act One - Story
Chapter 1 Story is the Fuel: ‘Bundles of Firewood’ – generates EMOTION!
Chapter 2 Media-Makers: WHY do you want to make change? What motivates you?
Chapter 3 Classic and Alternative Narrative Structures – what’s your story?
Chapter 4 Five Story Ingredients
i. Arc
ii. Emotion
iii. Simplicity
iv. Innovation
v. Access
Chapter 5 Summary of Story Ingredients
Sidebars Horror Story – Failed creative pitch!
Outlier Success Story – What’s the secret sauce?
Sidebar Wildcard Professional Opportunity: ‘Story Doctor’
Act Two – Money
Chapter 6 Money is the Air: ‘Fanning the Embers’ - inspired by MISSION!
Chapter 7 Partners: WHO will make change with you? What motivates financiers?
Chapter 8 Funder Research: where do you find them and how to approach?
Chapter 9 Five Money Sources
i. The Crowd
ii. Foundations
iii. Philanthropists
iv. Impact Investors
v. Corporate Brands
Chapter 10 Summary of Money Opportunities and Challenges
Sidebars Horror Story – Failed funding pitch!
Outlier Success Story – What’s the secret sauce?
Sidebar Wildcard Professional Opportunity: ‘Mission Match-Maker’
Act Three - Impact
Chapter 11 Impact is the Flame: ‘Transforming through Fire’ – sparks MOVEMENTS!
Chapter 12 Audience: WHAT change will you make? What motivates people to act?
Chapter 13 Define your campaign’s ‘Call to Action’ - at the beginning
Chapter 14 Five Impact Outcomes
i. Reach
ii. Awareness Raising
iii. Behaviour Change
iv. Legislative Reform
v. International Policy
Chapter 15 Summary of Impact Tools & Theories of Change
Sidebars Horror Story - Failed campaign!
Outlier Success Story – What’s the secret sauce?
Sidebar Wildcard Professional Opportunity – ‘Impact Producer’
FINALE
i. Vision of the Future – Story Money Impact: igniting social change!
ii. Appendix – 15 x funding case study outlines
iii. Resources and links
iv. Acknowledgements
v. Index
