The Absolute Essentials of Entrepreneurship

1. Auflage 2020
ISBN: 978-0-367-35332-2
Verlag: Routledge

Buch, Englisch, 122 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 297 g

Reihe: Absolute Essentials of Business and Economics

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.

Autoren/Hrsg.

Fuller-Love, Nerys

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies

Über Autor(innen)

Nerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals.