Ecommerce Reimagined

Retail and Ecommerce in China
1. Auflage 2022
ISBN: 978-981-19-0002-0
Verlag: Springer Nature Singapore

Buch, Englisch, 172 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 363 g

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Gai, Sharon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Volkswirtschaften einzelner Länder und Regionen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Binnenhandel

Inhaltsverzeichnis

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Über Autor(innen)

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.