Building Communities

Erscheinungsjahr 2013
ISBN: 978-1-84334-735-4
Verlag: Elsevier Science & Technology

Buch, Englisch, 242 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 345 g

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?'

Autoren/Hrsg.

Garofalo, Denise

Fachgebiete

• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen

Inhaltsverzeichnis

- Dedication
- List of figures
- Acknowledgements
- About the author
- Chapter 1: The whats and whys of social networking for academic libraries
- Abstract:

- Background
- Role on campus
- Why social media for academic libraries?
- Rewards of social media participation
- Chapter 2: How to approach the implementation of social media technologies
- Abstract:

- Planning
- Community-building
- Survey of academic librarians using social media
- Conclusion
- Chapter 3: Case studies of academic libraries and social media networking
- Abstract:

- Libraries
- Analysis of the experiences shared in case studies
- Chapter 4: First steps
- Abstract:

- Strategy for implementing social media
- Skill set defined
- Sample social media policies
- Chapter 5: Make the connection: posting on social media
- Abstract:

- Just DO it
- Basic Facebook how-to section
- Basic Twitter How-to Section
- Chapter 6: Evaluating the impact of social media in academic libraries
- Abstract:

- How to evaluate
- What to evaluate and what tools to use
- Mid-course adjustments
- Chapter 7: Closing thoughts
- Abstract:

- Appendix 1: Survey questions
- Appendix 2: Case study questions
- Appendix 3: Tools and resources
- Glossary
- References
- Bibliography
- Index

Über Autor(innen)

Garofalo, Denise
Denise A. Garofalo is Systems and Catalog Services Librarian at Mount Saint Mary College in Newburgh, New York. Denise previously served as Library Director at the Astor Home for Children in Rhinebeck, and held various technology positions at the Mid-Hudson Library System in Poughkeepsie, as well as positions in many other libraries. Denise is a trustee for the Marlboro Free Library in New York and has served on various library committees at the regional and state level. She has presented at international conferences, is a regular reviewer, and writes a column, 'Tips from the Trenches', for the Journal of Electronic Resources Librarianship. She is a peer reviewer for the International Journal of Library Science and the Journal of Library Administration and Management, and has written chapters for many library technology books.