New Product and Services Development

Four-Volume Set
ISBN: 978-0-85702-053-6
Verlag: SAGE PUBN

Buch, Englisch, 1672 Seiten, Format (B × H): 248 mm x 128 mm, Gewicht: 3160 g

Reihe: SAGE Library in Business and Management

The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business. New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavour. Edited by one of the world's leading authorities in the area, this collection is arranged so as to emphasise the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing. Volume One: Innovating New Products and Services: The Dimensions of Innovations Volume Two: Orienting the Firm for Promoting Innovations: Establishing a Culture of Innovations Volume Three: Organizing to Innovate: Adapting the Firm to Innovate Volume Four: Launching New Products and Services: Marketing Innovations Effectively

Autoren/Hrsg.

Gatignon, Hubert

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

VOLUME ONE: INNOVATING NEW PRODUCTS AND SERVICES: THE DIMENSIONS OF INNOVATIONS
Part 1: Technological Dimensions
Innovation: Mapping the winds of creative destruction - J. William Abernathy and Kim B. Clark
Explaining the Attacker's Advantage: Technological paradigms, organizational dynamics, and the value network - M. Clayton Christensen and Richard S. Rosenbloom
On the Definition and Measurement of Technological Discontinuities - Ellinor Ehrnberg
A Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristics - Hubert Gatignon, Michael L. Tushman, Wendy Smith and Philip Anderson
Degrees of Product Innovation - Donald F. Heany
Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industry - Rebecca Henderson
Architectural Innovation: The reconfiguration of existing product technologies and the failure of established firms - Rebecca M. Henderson and Kim B. Clark
Toward a General Modular Systems Theory and its Application to Interfirm Product Modularity - Melissa A. Schilling
Unraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industry - Mary Tripsas
Dominant Designs, Technology Cycles, and Organizational Outcomes - Michael L Tushman and Johann P. Murmann
Technological Discontinuities and Organizational Environments - Michael Tushman and Philip Anderson
Part 2: Market-Based Dimensions
Attributes of Innovations as Factors in Diffusion - Frederick C. Fliegel and Joseph E. Kivlin
Innovativeness, Novelty Seeking, and Consumer Creativity - Elizabeth C. Hirschman
Purchase Intentions and the Dimensions of Innovation: An exploratory model - Susan L. Holak and Donald R. Lehmann
Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems - Duncan G. Labay and Thomas C. Kinnear
Perceived Innovation Attributes as Predictors of Innovativeness - Lyman E. Ostlund
New Product Adoption and Diffusion - Everett M. Rogers
VOLUME TWO: ORIENTING THE FIRM FOR PROMOTING INNOVATIONS: ESTABLISHING A CULTURE OF INNOVATIONS
Part 1: Strategic and Market Orientation
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A quadrad analysis - Rohit Deshpandé, John U. Farley, and Frederick E. J. Webster
Strategic Orientation of the Firm and New Product Performance - Hubert Gatignon and Jean-Marc Xuereb
Creating a Market Orientation: A longitudinal, multifirm, grounded analysis of cultural transformation - Gary F. Gebhardt, Gregory S. Carpenter and John F. Sherry
Market Orientation: Antecedents and consequences - Bernard J. Jaworski and Ajay K. Kohli
MARKOR: A measure of market orientation - Ajay K. Kohli, Bernard J. Jaworski, and Ajith Kumar
The Effect of a Market Orientation on Business Profitability - John C. Narver and Stanley F. Slater
Does Competitive Environment Moderate the Market Orientation-Performance Relationship? - Stanley F. Slater and John C. Narver
Part 2: Role of Management
The Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordination - Seigyoung Auh and Bulent Menguc
Conflict, Leadership, and Market Orientation - Bulent Menguc and Seigyoung Auh
Understanding the Marketing Department's Influence within the Firm - Peter C. Verhoef and Peter S. H. Leeflang
Managing the Future: CEO attention and innovation outcomes - Manijt S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy
Part 3: Managing Capabilities
Absorptive Capacity: A new perspective on learning and innovation - Wesley M. Cohen and Daniel A. Levinthal
Success in High-Technology Markets: Is marketing capability critical? - Shantanu Dutta, Om Narasimhan, and Surendra Rajiv

Über Autor(innen)

Gatignon, Hubert
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. His most recent research concerns strategies for entering a market and for defending a brand's position, as well as international marketing strategy.

Professor Gatignon's publications have appeared in Communications Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research, Journal of International Business Studies, Economics and Organization, Journal of Marketing, Management Science and many others. He is the author of Statistical Analysis of Management Data and he is also a co-author of MARKSTRAT3: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System and COMPTRACK: A Competitive Tracking Software. He co-edited The INSEADWharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.

Professor Gatignon is an Associate Editor of the Journal of Marketing Research and he serves on the editorial boards of International Journal of Research in Marketing, Journal of Business-to-Business Marketing, Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science and Recherche et Applications en Marketing.