Geddes Advanced Google AdWords
3. Auflage 2014
ISBN: 978-1-118-92955-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 704 Seiten, E-Book
ISBN: 978-1-118-92955-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The ultimate guide to Google AdWords is fully updated for itsthird edition
This is the ultimate guide for those who want to quickly getbeyond AdWords basics to learn and apply the advanced techniquesand tactics that are used by Fortune 500 companies. The bookprovides insight into AdWords' functionality and advanced features,explaining how they work and providing tips, tactics, and hands-ontutorials, which readers can immediately use on their own PPCcampaigns.
The third edition features more than 50 pages of new materialand has been completely revised to cover all the changes toGoogle's system, including changes to the campaign structure, bidmodifiers, new quality score analysis techniques, and the latest adextension updates. Expert author Brad Geddes gives advancedinsight, direction, and strategies for every aspect of usingAdWords to create and manage a successful pay-per-click marketingcampaign, and also shows you the best tools and techniques forkeyword research, including negative keywords. In additionyou'll:
* Discover how to craft winning ad copy, and explore advanced PPCcampaign optimization techniques, including how to optimize for agood quality score
* Explore the intricacies of the Display Network and learn how tointerpret reports
* Learn how to use the AdWords Editor to create thousands ofkeywords and ad copy configurations
* Understand advanced bidding strategies, and how to bestorganize and manage an AdWords account
* Learn how to best test everything from landing pages to adcopy
The book concludes with detailed chapters on understanding,interpreting, and acting upon the detailed AdWords reports so youcan confidently make decisions to positively impact your campaigns.Advanced Google AdWords is detailed, in-depth, and full ofinsights, techniques, tips, tactics, and fascinating real-worldcase studies, making it the ultimate step-by-step guide fordeveloping advanced AdWords expertise.
