Marketing tourism in South Africa

5. Auflage 2014
ISBN: 978-0-19-904418-4
Verlag: OUP Southern Africa

Buch, Englisch, 608 Seiten, Format (B × H): 169 mm x 242 mm, Gewicht: 892 g

The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment.

Marketing Tourism in South Africa features:

- Graphs, tables and figures showing the latest industry trends and statistics

- End-of-chapter case studies that explore topical tourism issues

- More than 150 vignettes to demonstrate real-life current practice and issues

- Logos and photographs of key organisations and role players, and lists of websites to familiarise the student with the tourism industry in South Africa.

The updated edition is suitable for universities, universities of technology and colleges where course in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.

Autoren/Hrsg.

George, Richard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie

Über Autor(innen)

Richard George is senior lecturer and course convenor of the Postgraduate Diploma in Tourism (UCT) at the University of Cape Town.