Content Strategy

A How-To Guide
1. Auflage 2022
ISBN: 978-0-367-75950-6
Verlag: Taylor & Francis

Buch, Englisch, 226 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 476 g

Reihe: ATTW Series in Technical and Professional Communication

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Zielgruppe

Postgraduate, Professional, and Undergraduate Advanced

Autoren/Hrsg.

Getto, Guiseppe

Labriola, Jack T

Ruszkiewicz, Sheryl

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Wissensmanagement
• Technische Wissenschaften Technik Allgemein Technik: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist

Über Autor(innen)

Guiseppe Getto is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm.

Jack T. Labriola is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc.

Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.