The Business of Less

The Role of Companies and Households on a Planet in Peril
1. Auflage 2021
ISBN: 978-0-367-75585-0
Verlag: Routledge

Buch, Englisch, 174 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 278 g

The Business of Less rewrites the book on business and the environment.

For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds.

The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.

Zielgruppe

General, Postgraduate, Professional, and Professional Practice & Development

Autoren/Hrsg.

Geyer, Roland

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Mikroökonomie
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Volkswirtschaftslehre Umweltökonomie
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftstheorie, Wirtschaftsphilosophie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement

Inhaltsverzeichnis

1. Why Less? 2. A Brief History Of Business And The Environment 3. It’s Not Easy Being Green When You’re Color Blind 4. The Problem With Eco-Efficiency 5. Why Win-Win Won’t Work 6. The Business Of Less 7. Again 8. Different 9. Less 10. Labor, Not Materials 11. Net Green For Business 12. Net Green For Households

Über Autor(innen)

Roland Geyer is Professor of Industrial Ecology at the University of California, Santa Barbara. His work has been covered widely in the media, including worldwide appearances on radio and television shows. Learn more about Roland, his work, and its impact on www.rolandgeyer.com.