Selling to China

Stories of Success, Failure, and Constant Change
1. Auflage 2023
ISBN: 978-981-99-1952-9
Verlag: Springer Nature Singapore

Buch, Englisch, 193 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 403 g

This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what’s required to have support in China and access to the world’s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Gibbs, Ker D.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Volkswirtschaften einzelner Länder und Regionen

Inhaltsverzeichnis

Introduction: In China Selling to China: How foreign business managers view life and work in acountry taking its own path.- Chapter 1 Sports marketing and media.- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future.- Chapter 3 Digital Marketing in China.- Chapter 4 Manufacturing and Supply Chain.- Chapter 5 Industrial and Diversified Industries.- Chapter 6 Industrial and Consumer Business.

Über Autor(innen)

Ker Gibbs first came to China in 1985 and has worked in various roles giving him broad exposure to US-China relations and business issues facing American companies operating in Asia. He recently stepped down from his role as President of the American Chamber of Commerce in Shanghai.