The Communication Tactics of Political Outsiders
Buch, Englisch, 211 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 301 g
ISBN: 978-3-030-93505-4
Verlag: Springer International Publishing
This book provides an in-depth investigation of Russian online anti-establishment resistances in 2016–2019. Grounded in qualitative content analysis of the YouTube videos and social media data of opposition activist Alexey Navalny and his associates, the research covers the history of these communications, their tactics, and the impact on the Russian public sphere and peripheral electorates. Drawing from populism, journalism and digital media studies, Glazunova skilfully shows Russia’s digital public sphere to be a multi-faceted site with its own struggles, challenges, and unique communication strategies for political survival. An important and original work, Digital Activism in Russia reflects on the past, present, and future of such resistances in Russia, the central role played by digital media, and its relevance for the political activists struggling for democracy around the world.
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Chapter 1: Introduction.- Part I. Russia’s political communication ecosphere: the opposition, news media, and the Net.- Chapter 2: Non-systemic opposition: challenges and communication tactics.- Chapter 3: Journalism and news media: old risks and new formats.- Chapter 4: The “Sovereign Internet” and social media.- Part II. Digital resistances in non-democracies: tactics and aesthetics.- Chapter 5: Digital resistances in non-democracies.- Chapter 6: Populism and investigative journalism as tactics for digital resistance.- Chapter 7: Populist performance and the aesthetics of YouTube.- Part III. Case studies.- Chapter 8: Navalny’s YouTube communication during the presidential campaign 2016-2018.- Chapter 9: 2019 Moscow municipal election and the communication of political outsiders.- Chapter 10: Conclusion.