Goldman / Papson Landscapes of Capital

1. Auflage 2013
ISBN: 978-0-7456-3785-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Every era has its dominant representations. Just as landscapepainters of previous centuries captured and expressed new modes ofperceiving history, corporate advertisers now devise the imaginedlandscapes of global capitalism. Advertising functions as anomnipresent discursive form, publicly assembling and circulatingthe predominant tropes of our era. This project is based on thepremise that corporate advertising's landscapes help shapeour epoch's imaginative conceptualizations of the spatialrelations, the temporal flows, and the cultural geographies thatcorrespond to the emergence of a high-tech global economy.
In Landscapes of Capital Robert Goldman and Steven Papson examinehow corporate television ads from the last fifteen years haveorganized predominant images, tropes and narrative representationsof a world in transition. The volume takes particular interest inhow relations of space, time, speed, capital, technology andglobalization are narratively represented in advertising. Goldmanand Papson skillfully demonstrate how Capital represents itself ata moment of critical historical transition D the passage intohigh-tech globalization and the crises associated with it. Theyargue that corporate ads can be read to reveal how Capitalrepresents itself and the world that is being wrought D interms of the signifiers it prefers and the stories it tells.

Autoren/Hrsg.

Goldman, Robert

Papson, Stephen

Inhaltsverzeichnis

Detailed Table of Contents
Acknowledgements
1.Mapping the symbolic landscape of corporate capital
2. Dreamworks of the 'new economy'
3. Landscapes of fictitious capital
4. The social relations of production in the network economy
5. Landscapes of speed: blurred visions of capital
6. Deterritorialized and reterritorialized: the semioticarchitecture of capital
7. The cultural geography of the corporate imaginary
8. Mapping the terrain in a sign economy
Bibliography

Über Autor(innen)

Robert Goldman is Professor of Sociology at Lewis & Clark College and Stephen Papson is Professor of Film and Representation at St. Lawrence University.