Buch, Englisch, 160 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 343 g
Buch, Englisch, 160 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 343 g
Reihe: Palgrave Studies in Economic History
ISBN: 978-3-030-79017-2
Verlag: Springer International Publishing
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modernstate saw and regulated the lived spaces of Britain.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Europäische Länder England, UK, Irland: Regional & Stadtgeschichte
- Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Wirtschaftsgeschichte
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte
Weitere Infos & Material
Chapter 1. Introduction.- Chapter 2. Outdoor Advertising and Improvement in the Nineteenth Century.- Chapter 3. Opposition Emerges.- Chapter 4. SCAPA, Amenity and the Value of the Environment.- Chapter 5. Billboards, Planning and Urban Modernism.- Chapter 6. Conclusion.