Buch, Englisch, 720 Seiten, Format (B × H): 223 mm x 279 mm, Gewicht: 1689 g
Buch, Englisch, 720 Seiten, Format (B × H): 223 mm x 279 mm, Gewicht: 1689 g
ISBN: 978-0-07-802883-0
Verlag: McGraw-Hill Education
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Overview of MarketingChapter 2: Developing Marketing Strategies and a Marketing PlanChapter 3: Marketing EthicsChapter 4: Analyzing the Market EnvironmentChapter 5: Consumer BehaviorChapter 6: Business-to-Business MarketingChapter 7: Global MarketingChapter 8: Segmentation, Targeting, and PositioningChapter 9: Marketing ResearchChapter 10: Product, Branding, and Packaging DecisionsChapter 11: Developing New ProductsChapter 12: Services: The Intangible ProductChapter 13: Pricing Concepts for Establishing ValueChapter 14: Strategic Pricing MethodsChapter 15: Supply Chain And Channel ManagementChapter 16: Retailing And Multichannel MarketingChapter 17: Integrated Marketing CommunicationsChapter 18: Advertising, Public Relations, And Sales PromotionsChapter 19: Personal Selling And Sales Management