A New Paradigm of Library and Information Services Marketing

Erscheinungsjahr 2014
ISBN: 978-1-84334-663-0
Verlag: Woodhead Publishing

Buch, Englisch, 200 Seiten

Reihe: Chandos Information Professional Series

This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It will provide LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. This book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.

Autoren/Hrsg.

Gupta, Dinesh

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliotheks- und Auskunftssdienste
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

Marketing concepts in library and information centres; Marketing strategies in library and information services; Customer centred marketing; Developing library professionals; Future of LIS marketing.

Über Autor(innen)

Dinesh K. Gupta is an Associate Professor and Head of the Department of Library and Information Science at Vardhaman Mahaveer Open University, Kota (India). Gupta holds a Doctoral Degree in Library and Information Science from the University of Rajasthan, Jaipur and is a member of the Standing Committee of IFLA Management and Marketing Section, on which he is serving his second consecutive term (2007-2011). Gupta is also the Chair of the Jury of IFLA International Marketing Award; he has edited three books including an IFLA book ‘Marketing Library and Information Services: International Perspectives’, and is active on the blog ‘Marketing-Mantra-For-Librarians’ at www.marketing-mantra-for-librarians.blogspot.com.