The Power of Persuasion

Becoming a Merchant in the 18th Century
1. Auflage 2022
ISBN: 978-3-8376-5652-7
Verlag: transcript

Buch, Englisch, 660 Seiten, Kartoniert, Format (B × H): 155 mm x 240 mm, Gewicht: 1008 g

Reihe: Practices of subjectivation

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.

Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

Autoren/Hrsg.

Haasis, Lucas

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Europäische Geschichte
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Wirtschaftsgeschichte
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte

Über Autor(innen)

Lucas Haasis, born in 1985, is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky Universität Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.