E-Book, Englisch, 190 Seiten, eBook
Hahn Cross-Industry Innovation Processes
2015
ISBN: 978-3-658-08827-9
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Strategic Implications for Telecommunication Companies
E-Book, Englisch, 190 Seiten, eBook
ISBN: 978-3-658-08827-9
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Context of cross-industry service innovation projects.- Grounded theory approach in multiple case study analysis.- Development of a practical innovation process model.- Propositions for theoretical innovation process models.