Professional Web Video

Plan, Produce, Distribute, Promote, and Monetize Quality Video
1. Auflage 2017
ISBN: 978-1-138-40745-9
Verlag: CRC Press

Buch, Englisch, 308 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 740 g

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Harrington, Richard

Weiser, Mark

Fachgebiete

• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Digitales Video
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Digitale Animation
• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Webprogrammierung

Inhaltsverzeichnis

1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video

Über Autor(innen)

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.