Start-up

A Practical Guide to Starting and Running a New Business
2006
ISBN: 978-3-540-32981-7
Verlag: Springer

Buch, Englisch, 165 Seiten, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 432 g

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Harris, Tom

Inhaltsverzeichnis

How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.