Start-up

A Practical Guide to Starting and Running a New Business
Softcover Nachdruck of hardcover 1. Auflage 2006
ISBN: 978-3-642-06953-6
Verlag: Springer

Buch, Englisch, 165 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 278 g

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality?Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Harris, Tom

Inhaltsverzeichnis

How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.