Political Communication in Action

1. Auflage 2017
ISBN: 978-1-62637-681-6
Verlag: Lynne Rienner Publishers

Buch, Englisch, 270 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 425 g

From developing effective messages to working with the news media, from writing speeches to tweeting, from
crisis communication to the ethics of political communication, and everything in between, Political
Communication in Action takes the reader step by step through the process.
This approachable new text:

• Covers both theory and real-world practice
• Uses examples and case studies to illustrate key concepts
• Shows what aspects of the process look like when done well, and when done poorly
• Addresses public affairs and advocacy communication, as well as political campaigns
• Explores changes emerging from the 2016 elections
Uniquely, it provides a tour of the communication process as it actuallyworks: in political campaigns, in government
from City Hall to Congress and theWhite House, and in advocacy organizations.

Autoren/Hrsg.

Helfert, David L.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien

Inhaltsverzeichnis

Political Communication in Action. Defining Political Communication. The Tools of Political
Persuasion. Making Political Communication Effective. Political Issues. Political Research and Communication
Planning. Political Speeches. Political Advertising and Television. Political Communication in the Internet Age.
Communicating Through the News Media. Communication in an Age of Partisanship. Crisis Communication. The
Ethical Line in Political Communication.

Über Autor(innen)

David L. Helfert has more than four decades of experience working in the field of political communication,
including service in the Clinton administration (1994-2000) and as communication director for several
Congressional committees (2001-2010). He has taught political communication at Johns Hopkins University,
George Mason University, and the US Naval Academy.