Buch, Englisch, 408 Seiten, Format (B × H): 193 mm x 246 mm, Gewicht: 888 g
Buch, Englisch, 408 Seiten, Format (B × H): 193 mm x 246 mm, Gewicht: 888 g
ISBN: 978-0-19-885983-3
Verlag: Oxford University Press
'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.
The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in every chapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses.
Students may extend their learning with additional material available as part of the online resources. Written by the author to build seamlessly on the book, Extension Material is signposted from every chapter, providing further depth on a specific topic where required. Multiple choice questions are also signposted at the end of every chapter, encouraging students to test their knowledge and understanding.
The rounded approach, extensive examples, and additional resources make this book a balanced and accessible introduction for students taking their first steps into strategic management.
The ebook offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooks
The online resources include:
For students:
Internet exercises
Glossary
Extension material
Working through strategy
Multiple-choice questions
Additional recommended resources
For lecturers:
Bank of additional case studies
Additional discussion questions and prompts
Test bank
Further case material
Answers to discussion questions
PowerPoint slides
Figures and tables from the book
