Hindy / Potter Beer School

Bottling Success at the Brooklyn Brewery
1. Auflage 2011
ISBN: 978-1-118-04623-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 306 Seiten, E-Book

What do you get when you cross a journalist and a banker? Abrewery, of course.

"A great city should have great beer. New York finally has,thanks to Brooklyn. Steve Hindy and Tom Potter provided it. BeerSchool explains how they did it: their mistakes as well as theirtriumphs. Steve writes with a journalist's skepticism-as though hehas forgotten that he is reporting on himself. Tom is even lessforgiving-he's a banker, after all. The inside story reads at timeslike a cautionary tale, but it is an account of a great and welcomeachievement."

--Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insightfor aspiring entrepreneurs. And if that's not enough, it is allabout beer!"

--Professor Murray Low, Executive Director, Lang Center forEntrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur willexperience. Being down the block from the Brooklyn Brewery, I hadfirsthand witness to their positive impact on our community. I giveSteve and Tom's book an A++!"

--Norm Brodsky, Senior Contributing Editor, Inc.magazine

"Beer School is a useful and entertaining book. In essence, thisis the story of starting a beer business from scratch in New YorkCity. The product is one readers can relate to, and the market isas tough as they get. What a fun challenge! The book can help notonly those entrepreneurs who are starting a business but also thosetrying to grow one once it is established. Steve and Tom write withenthusiasm and insight about building their business. It is clearthat they learned a lot along the way. Readers can learn from theselessons too."

--Michael Preston, Adjunct Professor, Lang Center forEntrepreneurship, Columbia Business School, and coauthor, TheRoad to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, beingheld up at gunpoint, or having our beer and equipment ripped off,we definitely identified with the challenges faced in those earlydays of cobbling a brewery together. The revealing story Steve andTom tell about two partners entering a business out of passion, inan industry they knew little about, being seriouslyundercapitalized, with an overly naive business plan, and theirultimate success, is an inspiring tale."

--Ken Grossman, founder, Sierra Nevada Brewing Co.

Autoren/Hrsg.

Hindy, Steve

Potter, Tom

Weitere Mitwirkende

Bloomberg, Michael R.

Inhaltsverzeichnis

Foreword.
Preface Steve and Tom Introduce the Brooklyn Brewery.
Acknowledgments.
Chapter 1. Steve Tells How Choosing a Partner Is Like a SecondMarriage.
Lesson One: Even a Dog Can Shake Hands.
Chapter 2. Steve Discusses the Importance of Building a SolidTeam.
Lesson Two: Is It a Business or a Family Business?
Chapter 3. Tom Talks about Creating the Business Plan: AMoney-Raising Tool and More.
Lesson Three: The Business Plan Won't Be Graded on aCurve.
Chapter 4. Tom Asks, "What's the True Mission of theBusiness?"
Lesson Four: Being Flexible If the Mission Statement Becomes"Mission Impossible".
Chapter 5. Steve Discusses the Keys to Successfully MotivatingEmployees.
Lesson Five: Feeling Good Is No Substitute for PrudentControls.
Chapter 6. Tom Tells the Story of Their Dot-Com Revolution:Fishing for Finance and Failing.
Lesson Six: Chasing Money Is Not a Business Strategy.
Chapter 7. Steve Talks about Building a Brewery inBrooklyn.
Lesson Seven: Sometimes You Stand Alone.
Chapter 8. Steve Discusses Publicity: The Press Wants You!
Lesson Eight: A News Release Can Go a Long Way.
Chapter 9. Steve Reveals How the Revolution Kills Its LeadersFirst.
Lesson Nine: Hiring and Firing.
Chapter 10. Tom Talks about Cashing Out and Reinventing theBusiness, Again.
Lesson Ten: Only You Will Know When It's Time to Sell.
Chapter 11. Tom Wants to Know If You Have What It Takes.
Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.
Timeline.
Index.

Über Autor(innen)

STEVE HINDY is President and cofounder of The BrooklynBrewery. A former Middle East correspondent for The AssociatedPress, he is currently a director of Brooklyn's Prospect ParkAlliance and the Brewers Association. Hindy has a master's degreein teaching English from Cornell.
TOM POTTER cofounded the Brooklyn Brewery in 1987. Heserved as its CEO and chairman until his retirement in 2004.Previously, he was an assistant vice president at Chemical Bank,where he financed the acquisition of assets valued in excess of$1.5 billion. Potter graduated from Yale and has an MBA fromColumbia.