International Entrepreneurship

Starting, Developing, and Managing a Global Venture
2. Auflage 2012
ISBN: 978-1-4522-1739-0
Verlag: SAGE Publications

Buch, Englisch, 536 Seiten, Format (B × H): 178 mm x 229 mm

Combining a robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture, Second Edition, shows how entrepreneurs can conduct business activities across national boundaries and succeed in today’s hypercompetitive world. The book discusses how entrepreneurs develop the skills to identify opportunities and then manage these opportunities on a global basis. This updated edition also provides increased attention to culture and reflects recent changes in our increasingly globalized world.

Autoren/Hrsg.

Hisrich, Robert D. (Dale)

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Part I. International Entrepreneurship and Entreneurship Opportunities
1. Importance of International Entrepeneurship
Profile: Kandahar Treasure
Chapter Objectives
Introduction
International Versus Domestic Entrepreneurship
Motivations to Go Global
Traits of an International Entrepreneur
The Importance of Global Business
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
2. Globalization and the International Environment
Profile: Wing Zone
Chapter Objectives
Introduction
Strategic Effects of Going Global
Strategic Issues
Opportunities and Barriers to International Trade
Important Considerations
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
3. Cultures and International Entrepreneurship
Profile: Jack Ma
Chapter Objectives
Introduction
Nature of Culture
Seven Cultural Determinants
Cultural Dimensions and Leadership
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
4. Developing the Global Business Plan
Profile: TOMS Shoes
Chapter Objectives
Introduction
Opportunity Analysis Plan
Purpose of a Global Business Plan
Aspects of a Global Business Plan
Do's and Don’ts of the Global Business Plan
Sample Global Business Plan
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Part II: Entering the Global Market
5. Selecting International Business Opportunities
Profile: Frontera Foods
Chapter Objectives
Introduction
Foreign Market Selection Model
Developing Foreign Market Indicators
Primary Versus Secondary Foreign Market Data
Sources of Country Market Data
Competitive Positioning
International Competitive Information
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
6. International Legal Concerns
Profile: Brooklyn Industries
Chapter Objectives
Introduction
Political Activity
Political Risk
Legal Considerations and Regulations
Intellectual Property and Organizational Form
Patents
Trademarks
Copyright
Trade Secrets
Licensing
Contracts
Business Ethics in a Global Setting
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
7. Alternative Entry Strategies
Profile: Blank Label
Chapter Objectives
Introduction
Formulating the Global Strategy
Timing of Market Entry
Scale of Entry
Foreign Market Entry Modes
Entrepreneurial Partnering
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Part III: Managing the Global Entrepreneurial Enterprise
8. The Global Monetary System
Profile: Tiffany & Co.
Chapter Objectives
Introduction
Foreign Exchange
Aspects of the Foreign Exchange Market
Nature of the Foreign Exchange Market
Foreign Exchange Rate Fluctuations
The Global Capital Market
Balance of Payments
Role of the International Monetary Fund and World Bank
Trade Financing
Summary
Questions for Discussion
Chapter Exercises
Suggested Readings
9. Global Marketing and R&D
Profile: Spanx
Chapter Objectives
Introduction
Technological Environment
Product Policy and Total Quality
International Research and Development
Developing the Global Marketing Mix
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
10. Global Human Resource Management
Profile: Bonobos
Chapter Objectives
Introduction
Motivation Across Cultures
Sources and Types of Human Capital
Selection Criteria
The Global Mindset
Selection Procedures
Compensation Issues
The Hiring Process
Summary
Questions for Discussion
Chapter

Über Autor(innen)

Hisrich, Robert D. (Dale)
Robert D. Hisrich (Ph.D.) is the Garvin Professsor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including <em>Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eigth Edition</em> (with Micheal P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), <em>Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company </em>(with Claudine Kearney, McGraw-Hill, 2011) and <em>Technology Entrepreneurship: Creating, Capturing, and Protecting Value </em>(with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). He has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.

Robert D. Hisrich (Ph.D.) is the Garvin Professsor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books and has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.