Holloman The Social Media MBA Guide to ROI

How to Measure and Improve Your Return on Investment
1. Auflage 2014
ISBN: 978-1-118-89829-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 160 Seiten, E-Book

The first book to explain how you can measure social media ROIacross multiple departments, for internal/external social mediabased activities, as well as for new business models(product/services). This book provides help in establishing athorough social media plan, examining your goals, audience andchannel strategy, before examining tools and techniques to measuresocial media metrics and key performance indicators. This bookdebunks the myth that ROI, web metrics and social media measuringis a 'black art', and makes it easy to understand anduse, enabling the reader to create bespoke ROI metrics and improvethe return on activity. Practical, straightforward and informed bythe key principles which the author has explored in his SocialMedia MBA, this transformative look at ROI will inspire a move awayfrom 'Likes', 'Followers' and'mentions' and towards pounds, euros and dollars.

Autoren/Hrsg.

Holloman, Christer

Inhaltsverzeichnis

Acknowledgements ix
Preface xi
Hall of Fame xv
Introduction 1
1 Strategy 5
2 Measure ROI by Platform 31
Facebook 32
Twitter 39
YouTube 43
LinkedIn 47
Google+ 52
Pinterest 55
Blogs 58
3 Tools 63
Choosing a Supplier 63
Popular Measuring Platforms 68
4 Case Studies 89
O2 - Customer Service 90
Sabre Hospitality Solutions - Business Development 97
Makino - Sales 101
giffgaff - Customer Retention 109
BRAVEday Insurance - Communication 117
Beats by Dr. Dre - Viral Campaign 123
5 Safeguarding ROI 129
Index 135

Über Autor(innen)

Christer Holloman has been writing technology trend featuresfor Sky News online the last three years and was previously theHead of Digital Product Development at The Times and TheSunday Times in London.
Holloman is a popular keynote speaker with audiences ranging frombusiness students to C-level executives and is frequently hired forconferences and corporate events around the world by clients suchas The Chartered Institute of Marketing, Dell and Nokia.
What makes him a unique journalist and speaker is that he regularlyconsults for major companies and tech start-ups on digital businessdevelopment projects. That means he won't be passing around2nd hand information or theories but instead current best practicesand transferrable hands on advice that will inspire readers anddelegates.
Europe's largest regional newspaper The Evening Standardnamed Holloman one of London's most influential individuals workingwithin New Media.
Christer Holloman is currently completing his MBA at Said BusinessSchool, Oxford University, as a Wallenberg Scholar. He is a memberof the National Union of Journalists and holds a BSc in Businessfrom the University of Umea, Sweden.
For more information please visit http://www.holloman.info/or to discuss possible speaking engagements email him [e-mail] or Google speaking agencies that representshim.