Holloman The Social Media MBA in Practice

An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
1. Auflage 2013
ISBN: 978-1-118-52451-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 320 Seiten, E-Book

The inside information that marketers and social mediapractitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru"appears on the scene, offering to sell you his or her "surefire"cure for what ails you. Don't you think it's time you heard fromthe real experts--i.e., folks like you who are responsible fordelivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networkingprofessionals at many of today's most admired brands and companies,The Social Media MBA in Practice provides you with detailedexamples of the social media strategies in place at ADP, Allianz,Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, GettyImages, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, IsraelForeign Office, LivingSocial, Macmillan, Nationwide, NHL MinnesotaWild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

* The most comprehensive set of "blueprints" available in onebook for delivering social media strategies more successfully.

* Includes in-depth case studies packed with hand-on-advice thatyou can put to work in your company immediately.

* Covers all-important strategic social media activities - fromimproving relationships with customers to generating more sales,product testing to team building.

Autoren/Hrsg.

Holloman, Christer

Inhaltsverzeichnis

Acknowledgements vii
Preface ix
Hall of Fame xv
Part I - Set-Up 1
1 Nationwide - Creating Senior Leadership Buy-In 3
2 Honda - Creating a Centre of Excellence 13
3 Cisco - Social Media Center of Excellence 25
Part II - Social Media Strategy 39
4 Nokia - Delivering Social Media Strategy 41
5 LivingSocial - Getting Social in B2B 53
Part III - Social by Department 59
Across Departments 61
6 Macmillan - Social Beyond Marketing 63
7 F5 - Social Across Departments 75
PR and Marketing 87
8 Israel Foreign Office - Social in Hostile Environments89
9 Confused.com - From Content to Profi t 99
10 Xerox - Help Clients go Social 111
Sales 119
11 ADP - B2B Selling 121
12 Dell - Building Advocacy 131
13 Play.com - Monetize Big Data 143
14 Hobart - B2B Community Building 153
15 Allianz - B2C Selling 161
Customer Services 171
16 giffgaff - Customer Support by Customers 173
17 Go-Ahead - Customer Service 183
18 NHL Minnesota Wild - The True Value of a Fan 189
Product Development 203
19 Barclaycard US - Customer Collaboration 205
20 Sony Mobile - Managing Quality Control 211
21 Getty Images - Socialize your Products 225
Innovation 235
22 PricewaterhouseCoopers - Crowdsourcing 237
23 Electrolux - Internal Crowdsourcing 247
HR 267
24 HCL - Social for HR 269
Future 279
25 Rentokil - Crisis Management 281
Index 291

Über Autor(innen)

The author of Amazon bestseller The Social Media MBA,Christer Holloman, has been writing technology trend features forSky News online the last three years, reaching over 7 millionreaders every month, and was previously the Head of Digital ProductDevelopment at The Times and The Sunday Times inLondon.
Holloman is a popular keynote speaker with audiences rangingfrom business students to C-level executives and is frequentlyhired for conferences and corporate events around the world byclients such as Microsoft, VISA and Ogilvy.
What makes him unique as a journalist and speaker is that helives and breathes his topic as he regularly consults for majorcompanies and tech start-ups on digital business developmentprojects. That means he won't be providing theories butinstead up to date hands-on advice that will inspire readers anddelegates.
Europe's largest regional newspaper The EveningStandard named Holloman one of London's most influentialindividuals within New Media. Christer Holloman is a member of theNational Union of Journalists and holds a BSc in Business from theUniversity of Umea, Sweden.
For more information please visit http://www.holloman.info or todiscuss possible speaking engagements email him directly [e-mail] orGoogle speaking agencies that represents him.