Exploring Esports

Players, Fans, and the Esports Industry
1. Auflage 2025
ISBN: 978-1-032-66546-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 230 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

This fascinating new book lifts the lid on the rapidly growing esports industry to examine its human dimension, exploring the career paths, performance and wellbeing of esports players, as well as the marketing, media and venue strategies that can keep fans engaged across the life course.

The book introduces the fundamentals of esports for the reader who may not have prior knowledge, including key concepts and terminology. Drawing on cutting-edge research from psychology, high performance, business and management, the book explores key issues in contemporary esports, including skill development, health and fitness, career transitions, live streaming, sponsorship, consumer behaviour, and social identity in esports, as well as looking at special populations, from parents of esports players to older people active in esports. Every chapter opens with a thought-provoking question and contains real-world case studies from around the world, as well as the voices of industry professionals.

Offering a unique set of perspectives on esports and adding depth to the reading list for any esports course, this is essential reading for any student, researcher or practitioner looking to better understand the esports industry.

Zielgruppe

Postgraduate and Undergraduate Core

Autoren/Hrsg.

Hong, Hee Jung

Kim, Sungkyung

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sportveranstaltungen, Sportmanagement, Teams & Clubs
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen
• Sozialwissenschaften Sport | Tourismus | Freizeit Hobbies & Spiele
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Computerspiele, Internetspiele

Inhaltsverzeichnis

Part I: Esports in Sport Psychology,  1. Introduction to Esports,  2. Parental Involvement, Support, and Pressure for Esports Players,  3. Life Skills Development and Transfer in Esports,  4. Esports Players’ Physical and Mental Wellbeing,  5. Career Transition Out of Esports,  Part II: Esports in Sport Marketing,  6. Understanding Motivations for Streaming and Viewing for Esports Live Streaming,  7. Esports Event Venue Marketing,  8. Esports Fan Behaviour: Multiple Identifications,  9. Sponsorship in Esports,  10. Market Segmentation: Silver Marketing and Women-centric Marketing,  Conclusion

Über Autor(innen)

Hee Jung Hong is Senior Lecturer in Sport at the University of Stirling, UK. Her research interests include career transitions in sport, dual careers of athletes, athletes’ career development and management, athletes’ welfare and wellbeing, as well as the application of sport psychology in esports.

Sungkyung Kim is Lecturer in Sport Management at the University of Stirling, UK. His expertise lies in sport marketing and sport policy. His research focuses on the innovativeness of sports fan behaviour (e.g., technology acceptance) and policy public relations in managing mega sport events (e.g., government-public relationships).