Buch, Englisch, 394 Seiten, Format (B × H): 176 mm x 243 mm, Gewicht: 816 g
Reihe: Sport Management Series
Principles and Applications
Buch, Englisch, 394 Seiten, Format (B × H): 176 mm x 243 mm, Gewicht: 816 g
Reihe: Sport Management Series
ISBN: 978-0-8153-8516-5
Verlag: Taylor & Francis Inc
Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management.
The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core functional area of management, including:
Strategic planning
Financial management
Organizational culture and design
Human resource management
Leadership and governance
Marketing and sponsorship
Performance management
Sport and the media.
The fifth edition includes expanded coverage of sport for development, analytics, monitoring and evaluation, ethics, risk management, sport and health, social media, sustainability, and other contemporary management issues. Complemented by a companion website offering additional resources for students and instructors, this is an ideal textbook for first and second year students in sport management degree programs and for business students seeking an overview of applied sport management principles.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface Part I: The Sport Management Environment 1. Sport Management 2. Government Influence on Sport 3. Nonprofit Sport 4. Professional Sport Part II: Sport Management Principles 5. Strategic Sport Management 6. Organizational Design 7. Human Resource Management 8. Leadership 9. Organizational Culture 10. Financial Management 11. Marketing 12. Media 13. Sport Governance 14. Performance Management