Review of Marketing Science

ISSN 15465616

De Gruyter

Zeitschrift, Englisch

Erscheinungsweise: jährlich

The Review of Marketing Science (ROMS) is a peer-reviewed journal whose mission is wide and rapid dissemination of cutting-edge quantitative research in marketing science and related disciplines.The journal’s focus is on topics and approaches in marketing science. Marketing science as a discipline places high value on approaches rooted in mathematics, economic theory, econometrics, statistics, and data-driven approaches.

The journal particularly encourages interdisciplinary and cross-disciplinary work from diverse fields, as long as they are related to marketing science and generate insights that can be useful to marketing academics, managers or practitioners.

Zielgruppe

Business and Economics

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing