Digital Transformation in Sports

1. Auflage 2025
ISBN: 978-1-032-64818-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 216 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Reihe: Data Analytics Applications

The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of innovative technologies and advanced analytical techniques to assess and enhance performance of players and teams, improve decision-making across diverse aspects, and bolster competitive advantages and strategies.

Digital Transformation in Sports explores the key driving forces and emerging trends that are fueling the digital transformation of the sports industry. It presents a collection of chapters that delve into state-of-the-art research and real-world applications of sports analytics, providing a diverse perspective on its transformative impact across different sports sectors. It showcases how advanced technologies such as the Internet of Things, machine learning, and artificial intelligence are revolutionizing player performance, strategic decision-making, fan engagement, and operational efficiency. For example, sensors, wearable technologies, tracking devices, and 5G networks, the Internet of Things (IoT) technologies can collect an unprecedented vast amount of data in real time and enable the near-instantaneous transmission of this data to the centralized platforms for analysis.  Sophisticated analytics powered by artificial intelligence (AI) and machine learning (ML) enable the extraction of actionable insights from this raw data, transforming it into valuable intelligence that drives better decision-making.

A bridge between theoretical frameworks and practical applications, the book demonstrates how such concepts as technology acceptance theories inform the successful implementation and adoption of analytics solutions. Drawing upon interdisciplinary insights, it provides valuable tools and frameworks for researchers, analysts, practitioners, and stakeholders, delivering actionable guidance to harness the full potential of analytics in the rapidly evolving sports landscape.

Zielgruppe

Professional Reference

Autoren/Hrsg.

Huang, Haiyan

McNiff Villemaire, Jillian

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sportveranstaltungen, Sportmanagement, Teams & Clubs
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Data Mining
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Maschinelles Lernen
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen

Inhaltsverzeichnis

1. Introduction 2. Golf Analytics, It’s More than Just a Stick and a Ball 3. Analytics Democratization: How the NFL Fosters a Pipeline of Future Analysts through Digital Data Accessibility 4. Surveying Various Information Systems Theories Used in the Context of ‘AI & IoT in Sports’ 5. Artificial Intelligence (AI): A New Window to Smart Stadiums 6. Game Theory in the Digital Age 7. Computational Approaches to Sport Outcome Prediction 8. Analytics in Sports: A review and Exploration of Financial and On-Field Performance of Football Clubs 9. Summary

Über Autor(innen)

Jillian McNiff Villemaire is an associate professor at Flagler College, St. Augustine, FL, where she teaches a variety of courses in the Hospitality, Tourism, and Sport Management department. Her primary areas of interest are marketing, communications and social media in the sports industry

Haiyan Huang received her Ph.D. in Information Sciences and Technology from The Pennsylvania State University. Before joining Flagler College, Dr. Huang has taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University.