Tourism and Hospitality Marketing

1. Auflage 2008
ISBN: 978-1-4129-4686-5
Verlag: SAGE Publications Ltd

Buch, Englisch, 488 Seiten, 16:B&W 7.5 x 9.25 in or 235 x 191 mm Case Laminate on White w/Gloss Lam, Format (B × H): 191 mm x 235 mm, Gewicht: 1094 g

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Autoren/Hrsg.

Hudson, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

The Global Tourism Marketing Environment

Consumer Behaviour

Developing a Marketing Plan
Marketing Research

The Tourism and Hospitality Product

Pricing

Distribution

Marketing Communications
The Role of Advertising and Sales Promotions

Marketing Communications
Public Relations, Personal Selling, Direct Marketing and Word of Mouth

Internet Marketing
Providing Service Quality through Internal Marketing

Destination Marketing

Contemporary Issues in Tourism and Hospitality Marketing

Über Autor(innen)

Hudson, Simon
Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.