DIGITAL OR DEAD

How digital transformation opens up blue oceans for survival in the future
1. Auflage, 2016
ISBN: 978-3-00-054414-9
Verlag: ILI CONSULTING AG

Buch, Englisch, 249 Seiten, GB

Initiativen zur Digitalisierung etablierter Unternehmen müssen mehrere Kriterien erfüllen. Erstens müssen sie auf dem Papier funktionieren. Zweitens müssen sie am Markt erfolgreich sein. Drittens müssen sie sich positiv auf das Bankkonto auswirken. Um effektiv von der digitalen Transformation zu profitieren, benötigen Unternehmen digitale Intelligenz. Dies ist die zentrale Fähigkeit, um digitales Momentum aufzubauen und einen Game Change zu ermöglichen.

Das praxisorientierte Buch zeigt, wie führende Unternehmen wichtige Herausforderungen angehen im Zusammenhang mit Innovation, digitaler Transformation und disruptiven Geschäftsmodellen. Es beinhaltet Beiträge und Interviews mit renommierten Experten aus innovativen Unternehmen, z.B. Allianz SE, Cisco Systems, comdirect bank AG, Deutsche Lufthansa AG, Evonik Industries AG, Oracle, Terex Corporation, TRUMPF GmbH + Co. KG, Turkish Airlines und Volvo Car Group.

Doç. Dr. Temel Kotil, CEO, Turkish Airlines: “The digital tsunami is going to deeply affect every industry.”

Doris Krüger, Senior Director Future Innovation Strategy und Mitglied des Aufsichtsrats, Deutsche Lufthansa AG: “And the aviation sector, too, will simply not survive if it clings to its ‘old’ business models.”

Andreas Mai, Director Smart Connected Vehicles, Cisco Systems: “Digitization is enabling exponential innovation.”

Zielgruppe

Manager aus allen Branchen in den Bereichen Innovation und Digitalisierung

Autoren/Hrsg.

Ili, Serhan

Lichtenthaler, Ulrich

Über Autor(innen)

Ili, Serhan
Dr. Serhan Ili is founder and CEO of ILI CONSULTING AG, a consulting firm for the management of innovation and growth. He works with companies from all industries in the field of innovation with particular emphasis on innovation strategies, open innovation, business model innovation and innovation implementation. He regularly publishes articles and books about various topics, such as innovation excellence and open innovation. He studied Industrial Engineering at the University Karlsruhe (TH), today Karlsruhe Institute of Technology (KIT), Germany. He went on to receive a doctorate at the Dr. Ing. h.c. F. Porsche AG and at the Institute of Product Engineering at the Karlsruhe Institute of Technology (KIT), writing a dissertation about open innovation.

Lichtenthaler, Ulrich
Dr. Ulrich Lichtenthaler is a Senior Consultant at ILI CONSULTING AG. He holds a Ph.D. degree in technology management from WHU – Otto Beisheim School of Management, Germany. He has over ten years of experience in innovation management and strategic management with particular emphasis on major challenges and suitable managerial responses of manufacturing firms in innovation and strategic transformation. He has published multiple books and articles, including contributions to MIT Sloan Management Review and Wall Street Journal, and he has taught executive education courses at leading business schools. His consulting and research currently focus on new business models associated with digitization and connectivity as well as innovation management of firms worldwide, including companies in China.