Buch, Englisch, 1520 Seiten, Hardback, Format (B × H): 216 mm x 279 mm
Concepts, Methodologies, Tools, and Applications
Buch, Englisch, 1520 Seiten, Hardback, Format (B × H): 216 mm x 279 mm
ISBN: 978-1-5225-7116-2
Verlag: IGI Global
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.