Jin / Cedrola Process Innovation in the Global Fashion Industry

1. Auflage 2019
ISBN: 978-1-137-52352-5
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 125 Seiten, eBook

Reihe: Palgrave Studies in Practice: Global Fashion Brand Management

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.

Zielgruppe

Research

Autoren/Hrsg.

Jin, Byoungho Ellie

Cedrola, Elena

Inhaltsverzeichnis

1. Process Innovation: Hidden Secret to Success and Efficiency.- 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain.- 3. MUJI: Brand Concept Creates Process Innovation.- 4. Arena Water Instinct: Process Innovation Built-in the Company DNA.- 5. Trunk Club: Revolutionizing the Retail Model in Fashion.

Über Autor(innen)

Byoungho Ellie Jin is Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Elena Cedrola is Full Professor at the University of Macerata, Italy, where she teaches management and international marketing. She is also Professor of International Marketing at the Catholic University of Milan, Italy.