Jordan / Kunkel / Manganello Media Messages and Public Health

A Decisions Approach to Content Analysis
Erscheinungsjahr 2010
ISBN: 978-1-135-70359-2
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:

- Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues.

- Measurement challenges posed by the broad range of media.

- Use of content analysis across multiple media types.

- The potential for individual differences in audience interpretation of message content.

- Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies.

The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.

Autoren/Hrsg.

Jordan, Amy

Kunkel, Dale

Manganello, Jennifer

Fishbein, Martin

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik

Inhaltsverzeichnis

Part I Conceptual Issues

Chapter 1 Using Theory to Inform Content Analysis

Manganello & Fishbein

Chapter 2 Linking Content Analysis and Media Effects Research

Dale Kunkel

Part II Research Design Issues

Chapter 3 Defining and Measuring Key Content Variables

W. James Potter

Chapter 4 Sampling and Content Analysis: An Overview of the Issues

Amy Jordan and Jennifer Manganello

Chapter 5 Reliability for Content Analysis

Kimberly A. Neuendorf

Chapter 6 Research Ethics in Content Analysis

Nancy Signorielli

Part III Case Studies

Chapter 7 Teens and the New Media Environment: Challenges and Opportunities

Srividya Ramasubramanian and Suzanne M. Martin

Chapter 8 Sexually Explicit Content Viewed by Teens on the Internet

Laura F. Salazar, Pamela J. Fleischauer, Jay M. Bernhardt and Ralph J. DiClemente

Chapter 9 (De)coding television’s representation of sexuality: Beyond behaviors and dialogue Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman

Chapter 10 Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study

Rebecca L. Collins, Marc N. Elliott, and Angela Miu

Chapter 11 Health Messages on Prime time Television: A Longitudinal Content Analysis

Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody

Chapter 12 Receiver-Oriented Message Analysis: Lessons from Alcohol Advertising

Erica Weintraub Austin

Chapter 13 Violent Video Games: Challenges to Assessing Content Patterns

Katherine M. Pieper, Elaine Chan, and Stacy L. Smith

Part IV The Big Picture

Chapter 14 The Audiences for Content Analysis Research

D. Charles Whitney, Ellen Wartella, and Dale Kunkel

Chapter 15 Advancing the Science of Content Analysis

Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein

Über Autor(innen)

Amy B. Jordan (Ph.D., University of Pennsylvania) is the director of the Media and the Developing Child research area of the Annenberg Public Policy Center of the University of Pennsylvania, where she studies children’s media policy.

Dale Kunkel (Ph.D., Annenberg School, University of Southern California) is Professor of Communication at the University of Arizona, where he studies children and media issues from diverse perspectives.

Jennifer Manganello (M.P.H., Boston University; Ph.D., Johns Hopkins School of Public Health) is Assistant Professor of Health Policy, Management, and Behavior at the University at Albany. Her research interests include children's health and media effects on policy and health behavior.

Martin Fishbein (Ph.D., University of California Los Angeles) is the Harry C. Coles Jr. Distinguished Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. His research interests include communication and persuasion.