Jordan-Meier / Jordan The Four Stages of Highly Effective Crisis Management

How to Manage the Media in the Digital Age, Second Edition
2. Auflage 2017
ISBN: 978-1-4822-3185-4
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: 0 - No protection

E-Book, Englisch, 320 Seiten

From the Japanese tsunami and Boston Marathon bombings to the Arab Spring in the Middle East, social media has proven its power to save lives. The second edition of this acclaimed text examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. New information in this edition includes how to keep an "incident" from becoming a "crisis," how to properly handle criticism, brand management, and crowdsourcing. With case studies drawn from recent news events, the book provides the techniques required to communicate effectively and avoid potential bad press that could result from information mismanagement.

Zielgruppe

Emergency managers, security directors, law enforcement professionals, corporate public relations representatives, and media and communications professionals.

Autoren/Hrsg.

Jordan-Meier, Jane

Jordan, Jane

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Sozialwissenschaften Politikwissenschaft Regierungspolitik
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Soziale Folgen von Katastrophen

Inhaltsverzeichnis

Selected Table of Contents to come.